It’s popular to talk of deepening consumers’ relationships with a brand. But most consumers just aren’t that into brands. Marketing guru Martin Weigel argues that savvy marketers will realize they can best boost sales by extending their brand’s reach—making more consumers more aware of the brand—rather than by building loyal fans. What’s driving this forecast……
Details
Three recent scan hits show how work, workers, and even innovative offerings are shifting away from the traditional corporate setting. 1.Work is moving away from the office. A recent New York Times article on telecommuting noted that a 2013 survey for the Society for Human Resource Management found “a greater increase in the number of…
DetailsI’ve just finished reading The Richer Sex: How the New Majority of Female Breadwinners Is Transforming Sex, Love, and Family, by Liza Mundy, a Washington Post reporter. Mundy closely examines what she calls the Big Flip: the rapid trend toward millions of women in the US, Western Europe, and East Asia becoming the primary breadwinner…
Details