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Urban Indoor Farming

Back in April I had a chance to visit MetroCrops, an urban high-density indoor farm started by two of my friends here in Connecticut. Steve and Nancy Domyan and a small staff grow lettuce in 2,200 square feet of converted factory space in Bridgeport. Hydroponics, LED lights, and a controlled climate allow them to produce…

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Personalized Coca-Cola bottles

Executing on Personalization

Personalization has been on everyone’s list of important trends for more than a decade. But in high-volume consumer goods it’s hard to execute in a cost-effective way. Here are two prominent examples I ran into during travels last fall. Coca-Cola’s “Share a Coke” campaign, including printed bottles with first names, debuted in Australia  in 2012…

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