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The Futures of Work: New Report Illuminates Global Opportunities and Disruptions

FOR IMMEDIATE RELEASE The Futures of Work: New Report Illuminates Global Opportunities and Disruptions WASHINGTON, DC, January 14, 2016—Workers everywhere will be affected by accelerating disruptions to the world of work—yet people in different economic positions will be impacted in very different ways, according to The Futures of Work, a groundbreaking new report from Foresight…

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The New Three Rs: Rating, Ranking, Reputation

The not-yet launched social rating app Peeple recently caught the attention of the Internet, and the reaction was not kind. By the admission of its founders, Peeple seeks to be “the Yelp for people,” a succinct tagline that detractors immediately seized upon. According to its creators, Peeple seeks to consolidate reviews of ordinary people. Have…

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Future of Brands 2030: Brand Relationships Won’t Matter

It’s popular to talk of deepening consumers’ relationships with a brand. But most consumers just aren’t that into brands. Marketing guru Martin Weigel argues that savvy marketers will realize they can best boost sales by extending their brand’s reach—making more consumers more aware of the brand—rather than by building loyal fans. What’s driving this forecast……

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Future of Brands 2030: Post-Retail Brands

In 2030, the retail environment sees ubiquitous same-day delivery of online goods and autonomous-vehicle pickup and delivery of store purchases. Consolidation across e-commerce and retail industries has left only a handful of players that can combine logistical sophistication with a national footprint. Convenience and availability, not impulse, drive consumer purchasing in this future, making branded…

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csr – corporate social responsibility

Future of Brands 2030: Ethical Spending In Emerging Markets

Through 2030, values-based consumption rises among the increasingly prosperous middle classes of emerging markets, and they look to brands for cues. Ethical and ideological concerns carry more weight in brand choice, partially edging out value-for-money and conspicuous consumption as drivers. What’s driving this forecast… Growing middle classes. Global middle classes are adding hundreds of millions…

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