Personalization has been on everyone’s list of important trends for more than a decade. But in high-volume consumer goods it’s hard to execute in a cost-effective way. Here are two prominent examples I ran into during travels last fall. Coca-Cola’s “Share a Coke” campaign, including printed bottles with first names, debuted in Australia in 2012…
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Welcome to the new Foresight Alliance website! In addition to a cleaner, more modern design, we’ve reorganized things a bit to better help you get what you want from this site. Our new landing page recaps our capabilities and the benefits Foresight Alliance provides our clients. You can find a list of our services here, while…
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Recent client work on the future of cars and auto repair had us thinking about Big Data (I know, I know) and driving, especially as the various streams of data generated by cars and drivers begins to be aggregated. What data is being generated and collected now? Car event data recorders (the so-called “black boxes”)…
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Brands that create themselves … brands that know what you want before you need it … brands that respond to consumer aspirations … Welcome to brands and branding in 2030! Brands 2030 is ten forecasts that provide a provocative look at ideas and trends that could shape the future of brands and their interactions with…
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tcawireless .com/blog/ In March 2014 in London, in a closing keynote address to the Wearable Technology Conference, Cisco chief futurist David Evans forecast that the ongoing miniaturization of technology would lead to its installation inside the human body. “If you do the math and fast forward a little bit, in about two and half decades…
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Three recent scan hits show how work, workers, and even innovative offerings are shifting away from the traditional corporate setting. 1.Work is moving away from the office. A recent New York Times article on telecommuting noted that a 2013 survey for the Society for Human Resource Management found “a greater increase in the number of…
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An overly optimistic view of the future can be a precursor to negative outcomes, according to a recent study in Psychological Science. The authors found that during the 2007 to 2009 financial crisis positive statements about the future on the economy page of USA Today correlated with declines in the Dow Jones Industrial average in…
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Here are five indicators, observations or articles that caught the eye of FA futurists today. Startup Siluria is building demonstration plants for a catalytic process it says can convert methane and oxygen to ethylene, which can then be converted to gasoline for half the price of petroleum-derived gasoline, at least at today’s bargain natural gas prices. Science magazine…
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Here are five indicators, observations or articles that caught the eye of FA futurists today. Josh Freedman and Michael Lind consider America’s next social contract in The Atlantic. Joel Kotkin observes that increasingly Democratic Silicon Valley will pose challenges for progressives. Digital plutocrat supporters and rhetoric condemning the “1%” could eventually lead to stress within the Democratic coalition. BBC Future…
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Here are five indicators, observations or articles that caught the eye of FA futurists today. Writer Chris Mims at Quartz posits an interesting future for smartwatches–as sensors for smartphones. He cites proposed updates to the Pebble smartwatch OS as an example of how this could work. NameTag is a facial-recognition smartphone app the allows the user to take a…
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