Personalization has been on everyone’s list of important trends for more than a decade. But in high-volume consumer goods it’s hard to execute in a cost-effective way. Here are two prominent examples I ran into during travels last fall. Coca-Cola’s “Share a Coke” campaign, including printed bottles with first names, debuted in Australia in 2012…
Details
Welcome to the new Foresight Alliance website! In addition to a cleaner, more modern design, we’ve reorganized things a bit to better help you get what you want from this site. Our new landing page recaps our capabilities and the benefits Foresight Alliance provides our clients. You can find a list of our services here, while…
Details
Recent client work on the future of cars and auto repair had us thinking about Big Data (I know, I know) and driving, especially as the various streams of data generated by cars and drivers begins to be aggregated. What data is being generated and collected now? Car event data recorders (the so-called “black boxes”)…
Details
Brands that create themselves … brands that know what you want before you need it … brands that respond to consumer aspirations … Welcome to brands and branding in 2030! Brands 2030 is ten forecasts that provide a provocative look at ideas and trends that could shape the future of brands and their interactions with…
Details