While many brands were already values-driven in the early 21st century, by 2030 more brands have made consumer values central to their journey toward the future. Brand evolution is directed bottom-up by their customers’ aspirations, rather than top-down—co-evolving in sync with consumers’ advancing values and dreams. What’s driving this forecast… Branding is evolving. Standardized branding…
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Fostered by Millennial interests, in 2030 game-playing is the leading form of entertainment among crucial consumer demographics. Brand managers respond by embedding their brands into gaming experiences that mix the virtual with the real. Ubiquitous adoption of augmented reality has made brand-oriented gaming as common as playing Angry Birds was in 2013. Consumers engage in…
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Brands that create themselves … brands that know what you want before you need it … brands that respond to consumer aspirations … Welcome to brands and branding in 2030! Brands 2030 is ten forecasts that provide a provocative look at ideas and trends that could shape the future of brands and their interactions with…
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