We’ve not done this for a while, but here are some interesting bits from our scanning that caught the eye of FA futurists today. In Sweden, the new ReTuna Återbruksgalleria shopping mall sells only recycled or upcycled goods. Connecting consumers more directly to the recycling/upcycling process could be a way to make the idea of…
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Consumers in this future use a spectrum of venues and social media to voice their wants and define spaces that need new brands. The fastest and most innovative companies respond to this crowd expression with tailored products. This amplifies a trend that began in the early 2010s, in which companies used social media to test…
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Fostered by Millennial interests, in 2030 game-playing is the leading form of entertainment among crucial consumer demographics. Brand managers respond by embedding their brands into gaming experiences that mix the virtual with the real. Ubiquitous adoption of augmented reality has made brand-oriented gaming as common as playing Angry Birds was in 2013. Consumers engage in…
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Here are five indicators, observations or articles that caught the eye of FA futurists today. The Serval project offers free software to enable cellular phones to exchange calls and text messages without a cellular network. Serval is seeking crowdfunding for its “Mesh Extender,” a device that would extend the ad hoc mesh networks created by…
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Last August, the travel site Orbitz found itself in a kerfuffle when the Wall Street Journal reported that the site was showing Mac users higher-priced hotel rooms than the ones it displayed to PC users. Orbitz retorted that its tracking data revealed that Mac users do, in fact, spend an average of $20-30 more per…
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