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The Futures of Work: New Report Illuminates Global Opportunities and Disruptions

FOR IMMEDIATE RELEASE The Futures of Work: New Report Illuminates Global Opportunities and Disruptions WASHINGTON, DC, January 14, 2016—Workers everywhere will be affected by accelerating disruptions to the world of work—yet people in different economic positions will be impacted in very different ways, according to The Futures of Work, a groundbreaking new report from Foresight…

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What’s Out / What’s In, 2036

As a public service, Foresight Alliance wishes to alert you to what’s out, and what’s in, as we head into the second half of the 2030s. What’s out What’s in Star Wars Episode XXII 8th Spider-Man reboot Smart watches Smart freckles GenXers carping about Millennials Millennials carping about Tweeners CRISPR EXTRA CRISPR Chinese Lunar Colony…

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Future of Brands 2030: Brand Relationships Won’t Matter

It’s popular to talk of deepening consumers’ relationships with a brand. But most consumers just aren’t that into brands. Marketing guru Martin Weigel argues that savvy marketers will realize they can best boost sales by extending their brand’s reach—making more consumers more aware of the brand—rather than by building loyal fans. What’s driving this forecast……

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Future of Brands 2030: Post-Retail Brands

In 2030, the retail environment sees ubiquitous same-day delivery of online goods and autonomous-vehicle pickup and delivery of store purchases. Consolidation across e-commerce and retail industries has left only a handful of players that can combine logistical sophistication with a national footprint. Convenience and availability, not impulse, drive consumer purchasing in this future, making branded…

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Future of Brands 2030: Ethical Spending In Emerging Markets

Through 2030, values-based consumption rises among the increasingly prosperous middle classes of emerging markets, and they look to brands for cues. Ethical and ideological concerns carry more weight in brand choice, partially edging out value-for-money and conspicuous consumption as drivers. What’s driving this forecast… Growing middle classes. Global middle classes are adding hundreds of millions…

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Future of Brands 2030: Actualizing Brands

While many brands were already values-driven in the early 21st century, by 2030 more brands have made consumer values central to their journey toward the future. Brand evolution is directed bottom-up by their customers’ aspirations, rather than top-down—co-evolving in sync with consumers’ advancing values and dreams. What’s driving this forecast… Branding is evolving. Standardized branding…

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