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Brands that create themselves … brands that know what you want before you need it … brands that respond to consumer aspirations … Welcome to brands and branding in 2030!
Brands 2030 is ten forecasts that provide a provocative look at ideas and trends that could shape the future of brands and their interactions with consumers over the next 15 years. This report from Foresight Alliance looks at everything from “DRM houses”—homes that accept only certain branded products—to a gamified consumer environment that offers near-continuous brand touchpoints. In exploring the possible futures of brands and branding our goal is to educate our clients on the opportunities—and risks—that will emerge.
Careful readers will note that some of these forecasts and ideas are contradictory. The report offers a range of brand futures, some positive, some negative, but all possible.
We would be remiss not to offer a word of thanks to our friends at Brandimation, a leading design-based brand innovation firm serving consumer packaged goods companies. Brands 2030 grows out of research we conducted jointly with Brandimation for a presentation to the BRANDPACKAGING Conference.
Brands 2030Download the full repor0 (PDF)t here: .
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Looking at the long-term of [something something something].
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